Press ReleaseSleepHive Opens their First Retail Store in Campbelltown

November 25, 2021by Alyssa Villamil0

While Many Retailers Closed Shop, Adjustable Bed Company SLEEPHIVE Opens their First Retail Store in Campbelltown

[Campbelltown, New South Wales] 2020-2021 has been challenging for most businesses to say the least. For this not-your-average bed company that helps everyday Australians relieve pain, recover and ultimately get a better night’s sleep with their therapeutic adjustable and massage beds and chairs, not being able to visit customers or showcase their products meant they had to pivot. Committed to their mission of improving the lives of Australians by providing solutions that help recover, energise and alleviate pain exacerbated by poor or disrupted sleep, they believe that good sleep is a right, not a privilege. So whilst most other retailers either closed shops or moved to an omnichannel experience, SleepHive decided they’d open their first retail offering with a white glove approach in Campbelltown, November 2021, to give customers an opportunity to see for themselves how they can get a better night’s sleep.

After years of visiting customers in their homes showcasing their sleep solutions, SleepHive open their first retail Sleep Solutions Preview Centre. “It has been really challenging for our customers, with our team not being able to visit people in their homes due to COVID lockdown restrictions these past couple of years. We wanted a way that we could still showcase our sleep solutions to help people get a better night’s sleep, so we took the plunge and opened our first preview centre in Campbelltown,” shares SleepHive CEO, Clive van Deventer.

But this is no ordinary retail bed shop. “This is a very different retail experience than you may receive in most bed shops. We wanted to create a retail experience like no other: think 5-star hotel concierge. On arrival our customers are greeted by one of our friendly consultants, they are offered a cup of herbal tea and a sleep assessment before experiencing the recommended sleep solution based on their sleep concerns. It’s a very tailored experience,” said Clive.

‘What’s your favourite position in the bedroom?’ the customer is asked. This question might be a little taboo, but for SleepHive it’s one of the most important questions when it comes to sleep quality. “The position in which you sleep can improve our recovery and health conditions, yet this is often overlooked when addressing our health concerns,” says Clive. “An adjustable low body vibration bed encourages the correct skeletal alignment to assist with improved sleep. Other benefits include increased local circulation, improved relaxation in muscles, relieved aches and pains, reduced heartburn and acid reflux by raising the upper body, reducing snoring, and overall better health and well-being.”

Poor sleep impacts our health and well-being. A report published by RACGP* shared that, according to Professor Robert Adams, lead author of the report and spokesperson for the Sleep Health Foundation, ‘About 60% of people report at least one sleep symptom occurring three or more times per week.’  Another interesting fact is that sleep does not just affect the elderly; research has shown that in children aged 12 -15, 25% do not sleep for 8 – 10 hours on school nights, and for children aged 16 -17, that percentage rises to 50%. SleepHive caters to the entire family.

Sleep concerns may include: trouble falling asleep, trouble staying asleep, waking too early and not being able to get back to sleep. This may result from various factors such as pain, stress, Restless Legs, Obstructive Sleep Apnoea — the list goes on.

SleepHive has positioned itself as a leader in the adjustable bed market with the exclusive use in Australia and New Zealand of CELLIANT® technology, a proprietary blend of naturally occurring minerals and elements, sustainably and ethically sourced, that are embedded into fabric. CELLIANT transforms your body’s heat into full-spectrum infrared energy, promoting local circulation and improved cell oxygenation, while helping to keep you drier and at the perfect temperature. And that means increased energy, endurance, strength and stamina, improved comfort, quicker recovery from physical activity, and better sleep. Fall asleep faster, get more quality sleep and wake up rejuvenated.* CELLIANT bedding products are designated as Class 1 Medical Devices.**

Seth Casden, CEO and co-founder of Hologenix®, creators of CELLIANT, said “We are thrilled SleepHive is opening its first Preview Centre and making its sleep solutions and the positive  impact of CELLIANT infrared technology even more accessible for today’s customer. The Preview Centre promises to be a unique and compelling way to experience the SleepHive difference.”

The SleepHive Preview Centre opened its doors at 9AM AEST on November 22, 2021. You can see more photos from the space below.

For enquiries contact Michelle Adams, Media & Communications, [email protected] or 0424186756

About SleepHive
SleepHive is an Australian family owned and operated medical devices company specialising in innovative Therapeutic products for everyone, from elite athletes to senior Australians. Working closely with leading health, fitness and medical professionals, SleepHive’s goal is to help more Australians suffer less, enjoy faster recovery and attain restful sleep. SleepHive is a fully audited registered National Disability Insurance Scheme (NDIS) Provider, and a Class 1 Medical Device. SleepHive proudly stand by their CARE culture – Clients are really everything.

About Hologenix®
Hologenix, LLC, headquartered in Pacific Palisades, California, is a materials science innovation company producing products that energize all aspects of life. Its flagship product, CELLIANT®, is an infrared responsive textile that provides myriad wellness benefits and is an ingredient in world-class brands across multiple industries.

CELLIANT is rigorously tested by a Science Advisory Board composed of experts in the fields of photobiology, nanotechnology, sleep medicine, and diabetes and wound care. The Science Advisory Board has overseen nine peer-reviewed published studies that demonstrate CELLIANT’s effectiveness and the benefits of infrared energy.

* Exploring Sleep Benefits

**CELLIANT® bedding products are designated as Class 1 Medical Devices and have been notified on the Australian Register of Therapeutic Goods (ARTG) and the New Zealand Web Assisted Notification of Devices (WAND).

CELLIANT Fibre is manufactured by Hologenix, LLC, 17383 West Sunset Boulevard, Suite A420 Pacific Palisades, CA 90272, USA. CELLIANT is a registered trademark of Hologenix, LLC. For more information, visit

In Australia, CELLIANT is sponsored by Perform-Tex Australasia, PO Box 1083, Hartwell, Victoria 3124, Australia. In New Zealand, CELLIANT is sponsored by Perform-Tex Australasia, 75 Boston Road Mt Eden, Auckland 1023 PO Box 96016 Auckland 1342.

Alyssa Villamil

Leave a Reply

Your email address will not be published. Required fields are marked *

We acknowledge the Traditional Owners of Australia and recognise their continuing connection to land, waters and culture. We pay our respects to Elders past, present and future.

© Copyright 2021 All rights reserved.